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Rafael Hoekstra, PhD
Product Strategy
I build digital products, with a specialty in Web3.
Examples of my work below speak for themselves. In them, I've held roles of Founder, Product Manager, & Strategic Advisor.Please get in touch if I can help to grow your idea or business into its next evolution with:
Product Strategy & Management from concept to delivery
Communicating your product/company value specifically and exquisitely
Business Advisory to expand revenue streams
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Web3 Packs
Enter Web3 within 3 seconds (under development)One-stop solution to effortlessly onboard users into Web3, crypto, DeFi, and NFTs.
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Web3 Leads
Contact Funded Web3 Companies (Acquired)A monthly curated list of Web3 companies that recently raised capital. These are companies that need agency services now, and have money burning a hole in their pockets.Includes full company details and decision-maker contact information (Email, LinkedIn, Twitter).
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Dynamic Drops
Dynamic Drops is a web app offering dynamic pricing for NFT collections.
"When minting is slow, prices go low; when minting's on fire, prices go higher"
Designed for large token sales, it solves the problems of:
- Not selling out NFT sales
- Underpricing or overpricing of collections
- Requiring gimmicks like "Whitelists" to contrive scarcity
(built during ETHGlobal Buildquest Hackathon)
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Capsules
Charged Particles allows NFTs to "own" tokens inside of themselves.
In seeking product/market fit, we developed a suite of "Capsules" including:
- Vesting Capsules
- DAO Capsules
- Escrow Capsules
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Unification
Unification offers rapidly deployable blockchain tools to enterprises.
Product Strategy, Website Re-conception, Smart City Product initative
- Explored blockchain use cases in education, government, healthcare, & central banking.
- Coordinated with clients, executive team, & developers to design tailored software products.
- Instigated and pitched the Smart Cities product to offer blockchain solutions for data-rich cities.
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Holdem Heroes
Holdem Heroes is the first on-chain NFT Poker game.
I explore the multiple innovations layers in detail here. Holdem Heroes is:
- "Unruggable" as both the NFTs & the poker game are 100% on-chain
- Truly random in minting & gameplay with VOR
- Minting is with dynamic pricing using Dynamic Drops
- NFTs with actual utility & objective value
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Productized Courses
Produced digital courses covering Instagram, Art Technique, TikTok, and NFTs.
Transformed the talent of specialized art & social media experts into highly scaleable, productized, and profitable courses. Expanded product suites to double revenue streams.
- Insights For Artists
- TikTok for Artists
- Portrait Drawing
- NFT Bootcamp
- Master the Essentials of Pen and Ink Shading
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IonSens
Decentralized chemical sensing technologies
Researched, developed, presented, and published on state-of-the-art decentralized chemical sensing technologies, integrated mobile/IOT connectivity. Collaborations with Universitat Rovira i Virgili and Dublin City University. Doctoral thesis.
- Prototyped and patented an embedded hydration tracking system
- Patented a single-cell potentiometric sensor design
- R & D of a Wearable hydration-monitoring patch
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TailorMailed
Personalized Email Outreach on Autopilot
- Turn a LinkedIn search into automated daily personalized emails!
- Product built with NoCode tooling in 24 hours
- Meta marketing launch strategy--the product was launched to market itself