Rafael Hoekstra, PhD

Product Strategy

I build digital products, with specialties in the Spatial Web (content & commerce in the "Brick & Mortarverse") & Web 3 (crypto, blockchains, NFTs).
Examples of my work below speak for themselves. In them, I've held roles of Founder, Product Manager, & Strategic Advisor.
Please get in touch if I can help to grow your idea or business into its next evolution with:

  • Product Strategy

  • Product Management from concept to delivery

  • Communicating your product/company value specifically and exquisitely

  • Business Advisory to expand revenue streams


Dynamic Drops

Dynamic Drops is a web app offering dynamic pricing for NFT collections. (under development)
"Minting is slow, prices go low; minting on fire, prices go higher"
Designed for large token sales, it solves the problems of:
- Not selling out NFT sales
- Underpricing or overpricing of collections
- Requiring gimmicks like "Whitelists" to contrive scarcity

Spatialist

Spatial Content & Commerce for Enterprise
Spatialist is building enterprise tools to bring Spatial Content (sCMS) and Spatial Commerce (sCom) to businesses.
Tag, edit, shop, and interact with Points of interest within your environment. Link your physical and digital worlds; both connect with new customers, and increase engagement with your existing audience.


Charged Particles

Charged Particles allows NFTs to "own" tokens inside of themselves.
In seeking product/market fit, we developed a suite of applications including:
- Vesting Capsules
- DAO Capsules
- Web3 Packs
- Escrow Capsules

Hously

Spatial Home Management. (under development)
Ambient intelligence for homes.
With Hously, you can tag and interact with important items in your house spatially.


Holdem Heroes

Holdem Heroes is the first on-chain NFT Poker game.
I explore the multiple innovations layers in detail here. Holdem Heroes is:
- "Unruggable" as both the NFTs & the poker game are 100% on-chain
- Truly random in minting & gameplay with VOR
- Minting is with dynamic pricing using Dynamic Drops
- NFTs with actual utility & objective value

Productized Courses

Produced four digital courses covering Instagram, Art Technique, TikTok, and NFTs.
Transformed the talent of 3 specialized art social media experts into highly scaleable, productized, and profitable courses. Expanded product suites to double revenue streams.
- Insights For Artists
- TikTok for Artists
- Portrait Drawing
- NFT Bootcamp


Unification

Unification offers rapidly deployable blockchain tools to enterprises.
- Explored blockchain use cases in education, government, healthcare, & central banking.
- Coordinated with clients, executive team, & developers to design tailored software products.
- Instigated and pitched the Smart Cities product to offer blockchain solutions for data-rich cities.

IonSens

Decentralized chemical sensing technologies
Researched, developed, presented, and published on state-of-the-art decentralized chemical sensing technologies, integrated mobile/IOT connectivity. Collaborations with Universitat Rovira i Virgili and Dublin City University. Doctoral thesis.
- Prototyped and patented an embedded hydration tracking system
- Patented a single-cell potentiometric sensor design
- R & D of a Wearable hydration-monitoring patch